Do you know that 25 million people around the world use LinkedIn to search for jobs every day, while 30% of candidates are actively looking for jobs, while 70% are inactive and can take advantage of a good opportunity?
Today, where social media largely meets our communication needs and changes many of our habits, many companies and career professionals now use social media tools to reach talents. One of the biggest factors that enable talents to respond positively to recruiters is the strength of the company’s employer brand.
LinkedIn, the world’s largest professional platform, is one of the most effective platforms where companies can create and manage employer brands and enable career experts to reach potential talents.
What power does LinkedIn have to reach talent and build an employer brand?
- While 30% of the candidates on LinkedIn are actively looking for a job, 70% are inactive but can take advantage of a good opportunity,
- Companies that post quality content on LinkedIn are 58% more likely to attract talent.
- 70% of the followers of LinkedIn company pages tend to be interested in the company’s job opportunities,
- With the blog posts, group photos, employee references and content you publish on your company page, you can tell your ideal candidates your company culture free of charge and strengthen your employer brand,
- You can contact a candidate with whom you are not normally connected via InMails,
- You can save time by finding out if the candidate is open to job opportunities before contacting the candidate with the Recruiter Spotlights tool,
- As a career specialist, you can easily reach these people when the need arises by creating your network from potential candidates who may be suitable for the position you are most frequently looking for.
What will you learn from LinkedIn Recruitment & Employer Branding Training?
With our LinkedIn Recruitment & Employer Brand Management Training, you will learn how to use LinkedIn, which has the world’s largest talent pool, effectively in your recruitment processes by creating your employer brand, methods of reaching suitable candidates, and the practical use of LinkedIn Recruiter tool.
Topics of The Training
- Introduction to LinkedIn & Purpose of Use
- LinkedIn’s Key Statistics on Recruitment and Employer Branding
- Membership Types and Features
- Features of Premium Membership
- Tips for Creating a LinkedIn Profile as a Recruitment Professional
- Individual Profile Editing & Important Components of Profile
- Best Recruitment Profile Examples from the World and Turkey
- Networking Methods on LinkedIn for Career Professionals
- LinkedIn Content Marketing to Build Your Employer Brand
- Using Groups to Reach Talents
- Company Page Examples That Best Manage Employer Branding
- Recruitment Tactics with LinkedIn
- All Features of LinkedIn Recruiter Tool
- ‘Boolean’ Search and Efficient Search Logic
- InMail Use
- Ways to Increase the Response Rate of InMails Sent to Candidates
- Candidate Pooling
- Posting Effective Ads and Managing Applications
- Things to Consider When Contacting Candidates
Who should attend the LinkedIn Recruitment & Employer Branding Training?
Employers recruiting through LinkedIn, recruiters, human resources professionals, and all decision makers in recruitment processes.
How long is the training?
Our training is 4 hours in total and is carried out in 2 sessions of 2 hours each.
How is training carried out?
Our training is carried out online through the LinkedIn platform.
Certificate and Resource Sharing
- Our training is certified, and the online certificate specially prepared for you is delivered to you at the end of the training.
- In addition to the certificate, the ‘Individual LinkedIn User Manual’ and many related resources are shared with you.
- Contact us to get an offer about our ‘LinkedIn Personal Brand Management Training’.
Discover the potential of LinkedIn now!
Countless opportunities at the individual and corporate level…