Do you know that LinkedIn is the #1 platform for B2B marketing?

While social media is positioned as the most valuable mass communication tool today, it is of great importance for brands to carry out their communication management and reach their masses. Companies that want to be successful in social media management, which is the most important part of digital marketing, can only achieve this with the right strategy and the right tools.

LinkedIn, the world’s largest professional platform, is one of the leading platforms where organizations of all sizes and industries can implement their marketing strategies. Good marketing management on this platform helps you build brand awareness and loyalty for your brand, promote products and services, and establish long-term professional relationships for your brand.

With at least 75% of business-to-business (B2B) buyers using social media to support their purchasing decisions, it would be a major strategic mistake to ignore LinkedIn, the highest-yielding platform in B2B marketing.

So why is LinkedIn the most important platform to implement your marketing activities?

• It is the most suitable platform for B2B marketing activities, as there are more than 50 million companies on LinkedIn and 4 out of 5 members are decision-makers,
• LinkedIn is 225% more effective than other platforms for generating leads,
• 50% of business-to-business (B2B) buyers use LinkedIn before making a purchase decision,
• 46% of traffic to B2B companies’ websites from social media platforms comes from LinkedIn,
• Click-through rate increases by 37% through ‘audience targeting’ in the LinkedIn Campaign Management tool,
• For 91% of marketing executives, LinkedIn is the best platform for accessing quality content.
• Since LinkedIn company pages are ranked according to SEO in search engines such as Google, you can increase the availability of your products and services on the internet by using the right keywords,
• Thanks to the detailed analysis offered by both free and paid LinkedIn marketing solutions, you can measure the performance of your marketing activities, you can better understand what affects your audience, and guide your strategy thanks to the data you will reach.

What will you learn with LinkedIn Company Page & Content Management Training?

You will learn how to achieve your goals such as brand awareness and customer acquisition by managing the content of your LinkedIn company page in line with your brand’s digital marketing strategies.

Topics of Education

•  What Is LinkedIn & What Does It Do?
• A Closer Look at LinkedIn in Numbers
• Creating & Engaging Content on LinkedIn:

• Why is Content Creation Important on LinkedIn?
• Creating Good LinkedIn Content in 5 Steps
• Types of Content on LinkedIn
• Ways to Increase Engagement of Your Content on LinkedIn
• How Should #Tags (Hashtags) Be Used in Your LinkedIn Content?
• Most Used Tags on LinkedIn
• Important Points to Consider About Your LinkedIn Content
• 5 Best Ways to Engage on LinkedIn
• Content Ideas and Recommendations with Examples for Individual Profiles
• What is a LinkedIn Company Page?
• Why Every Company Should Have a LinkedIn Company Page
• Steps & Tips for Creating a LinkedIn Company Page
• LinkedIn Company Page Elements

• Company Page Information
• About Company Page
• Company Location Information
• Company Page #Tags (Hashtag)
• Company Page Banner Examples
• What is a LinkedIn Showcase Page and How to Use It?
• How to Create a LinkedIn Showcase Page?
• LinkedIn Showcase Page Examples
• What Content Can Be Shared on a LinkedIn Company Page?
• What is the Content Suggestions Feature?
• LinkedIn Company Page Quick Action Plan
• Simple Content Sharing Formulas
• Important Points in Content Sharing:

• Content Sharing Examples
• “Pinto Top” Feature
• “Notify Employees” Feature
• Benefits of Content Management
• The Right Content Strategy
• LinkedIn Company Page Analysis
• Ways to Increase LinkedIn Company Page Followers:

• “Invite Links” Feature

Content Ideas & Examples for Company Pages

Examining Sample Company Pages

Closing & Answering Questions

Who should attend LinkedIn Company Page & Content Management Training?

All professionals, business owners, digital marketing, and social media professionals who want to increase your brand awareness on LinkedIn.

How long is the training?

Our training is 4 hours in total and is carried out in 2 sessions of 2 hours each.

How is training carried out?

Our training is carried out online through the LinkedIn platform.

Certificate and Resource Sharing

• Our training is certified, and the online certificate specially prepared for you is delivered to you at the end of the training.
• In addition to the certificate, the ‘Corporate LinkedIn Company Page Management Handbook’ and many related resources are shared with you.
• Contact us to get a quote for our ‘LinkedIn Company Page & Content Management Training’.